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Monday–Friday: from 8 a.m. to 8 p.m. Saturday: from 8 a.m to 2 p.m. Sunday and holidays: closed

We believe in the power of virtues


At the end of 2020, GEN-I announced its big project - the Culture of Virtues project, in which we support individuals and teams to unleash their unlimited potential. This is a project of strategic importance for the development of our employees.

We have adopted the philosophy of positive psychology and focused on recognizing the good. Instead of focusing on what a colleague lacks and where their weaknesses lie, we focus on learning about their virtues. We want to know what ways of thinking, feeling, and acting come most naturally to them, and we encourage them to be aware of these talents and to use them more often. 

Our aim is to create a virtuous culture, an environment where people talk about virtues often and productively, and where they shape the way they think and work. It's a culture where colleagues make decisions based on the merits of individuals and the team as a whole.  

To create the Culture of Virtues, we used the Clifton Strengths Questionnaire, which provides insight into understanding and an awareness of one's own thoughts, feelings, and behaviors as well as the thoughts, feelings, and behaviors of other people. It is a tool that shows where our greatest potential lies and where it makes the most sense to invest our time, energy, and effort in developing our talents into virtues. 

Nina, Ludvik, and Benjamin were part of the pilot groups that helped us develop the project. We talked about what they expected before filling in the questionnaire, what they liked most about their report, which parts of the report surprised them the most, and much more. We are happy to share their experiences with you.


Everyday at GEN-I

In the section ‘Everyday at GEN-I’, we present the Company’s culture, which we build and strengthen through various corporate activities and informal gatherings. You can find articles that introduce you to our colleagues – who they are, what they do and what working for GEN-I means to them.

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