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About us


Maks Helbl

This expert with years of experience in the legal field has indicated his career path in the title of his graduate thesis: The thesis entitled “Liberalisations of natural monopolies in the European Union with an emphasis on the liberalisation of electricity markets” with which he concluded his studies at the Faculty of Law at the University of Maribor has received the award for the best thesis in the field of the European Union and the inclusion of Slovenia in the EU. His career path at the Faculty of Law in Maribor and at the Maribor High Court was further shaped by civil and commercial law; in 2007, he started working at GEN-I as a lawyer specialised in the field of the trading and sale of electricity. In the same year, he took over the direction of the GEN-I Legal Department. In 2017, he became the director of the legal field, in the framework of which he operated two separate offices - the Legal Department and the Regulation and Business Compliance Department.

As the manager and, later on, the director of one of the key areas for the market performance of GEN-I, he took over the responsibility of the holder of the development of the legal area of the company as well as the responsibility for the corporative management of the GEN-I group in his first years of employment in the company. Key strategic projects were implemented under his tutelage, related to the legal field and to the field of the regulation and business compliance of the GEN-I Group in all operating segments and regulative fields at home and abroad. He is responsible for the implementation of the necessary legal infrastructure for the functioning of the GEN-I Group in no fewer than 22 foreign markets. His extensive expertise and extraordinary experience in the legal field will visibly contribute to the management of the company.


Andreja Zupan

She obtained her diploma in International Economics at the Faculty of Economics at the University of Ljubljana and became the first woman on the Management Board of GEN-I d.o.o.. She started her career path in the field of banking (international crediting). A year later, she was recruited as an electricity trader at GEN-I, where her managerial, organisational and coordination skills were soon recognised. She immediately started taking on prominent roles in several departments within the energy trading pillar. In 2019, she started working as the director of trading, taking over the management of all offices within the Trading department.

For all these years, she has been actively participating in the development of the international trading of the Group and related processes. As the manager, she coordinated development activities in the field of international training as well as the processes between the Sales and Sales Portfolio Management departments. She is responsible for the implementation of the strategy of the Trading pillar. Some of her main responsibilities also include making sure that the planned results are achieved. Since 2017, she has been presiding over the members of the BSP Southpool, Slovenian Energy Exchange. Her role on the Management Board is directed by the strategic vision of the development as well as by her orientation towards the achievement of above-average results.


Sandi Kavalič

In addition to his expert knowledge, this Bachelor of Science in Electrical Engineering is also highly skilled in connecting the seemingly most contradictory ideas. He was recruited at GEN-I immediately after his electrical engineering studies; after a year of working as an analyst, he pivoted towards the area of market risks and started managing it in 2016. A high degree of susceptibility to change and a high motivation have contributed to his exceptional professional and technological knowledge which he complements, in his work, with a wide scope of managerial, mentoring and negotiation skills.

As the manager of the Risk Management Service within GEN-I, he has assumed responsibility for managing the risks of the Group and related business strategies. In addition, he plays a key role in creating innovative business models related to the green transformation. Within the company, he also performs the function of the president of the Credit Committee and the president of the Market Risks Management Committee. He is also an energy consultant for the European Commission and a member of the “Investors Dialogue on Energy Services” working group selected by PWC.


Primož Stropnik

Mr. Stropnik is the head of portfolio production management within the GEN Group, and has been responsible for the continuous development of the system services and electricity sales function on the wholesale market and portfolio optimization at GEN energija, d.o.o. for more than 15 years. He began his career at Termoelektrarna Brestanica, d.o.o., where he was employed after completing his bachelor's degree in economics. His thesis ‘Entrepreneurial Effects of the Liberalization of the Electricity Market’ back in 2002 was a clear indication of his career goals, which he continues to pursue to this day.

In addition to his membership on the supervisory boards of GEN Group companies, he has also gained professional experience as a member of working groups in the decommissioning program for the Krško Nuclear Power Plant and in the analysis of the long-term functioning of that power plant. He is responsible for overseeing the implementation of the umbrella agreement on the purchase and sale of electricity concluded between GEN-I, d.o.o. and GEN energija, d.o.o.